Here’s a great video tidbit that has beautiful shots of San Diego’s roads and attractions in 1949… it’s “Roads to Romance: San Diego and the Ramona Country.”

Used in movie theaters as a promotion to encourage patrons to visit their nearby Chevrolet dealer, it has a happy couple cruising and necking in spots around San Diego, including the then-new Cabrillo Freeway, Coronado and the “Ramona Country,” Old Town, which had adopted the then-popular novel Ramona to promote its heritage.

It’s just one of the many of the films have been preserved and made available by, which just celebrated its 20th anniversary. One of the treasures of the archive is the film collection of Rick Prelinger, a UC Santa Cruz professor.

The Internet Archive version includes several other “Roads to Romance” together; San Diego’s show starts at about 6:15. Folks in the YouTube community have the San Diego version standing alone. Here’s the show and our Throwback Thursday #tbt entry for this week.


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