It looks like this weekend’s San Diego International Auto Show is going to once again fill up the Convention Center. Several manufacturers had cut back on so-called “second tier” shows like San Diego in recent years, due to the lousy economy.
Here’s the news release from the auto show…
Mercedes-Benz, Mitsubishi will be on the show floor for 2012 SDIAS
SAN DIEGO, Calif., Dec. 1, 2011 – In a sign that the good times are returning for global automakers, the San Diego International Auto Show® announced that Mercedes-Benz USA and Mitsubishi Motors America will be exhibiting at this year’s auto show. The announcement was made by show director, Kevin Leap.
“We are thrilled that these two automakers have chosen to return to the auto show,” said Leap. “It’s our goal to offer the widest variety of automobiles for our guests, and with the return of Mercedes-Benz and Mitsubishi, we are able to increase the shopping options for San Diegans across the entire price range of vehicles.”
Leap also sees the return of the two automakers as a sign of the industry’s resurgence. “This points to a healthy auto industry,” said Leap, “and a healthy auto industry means a great deal to our local economy as it relates to jobs and capital infusion.”
Also a gauge of industry health is the fact that Mitsubishi’s and Mercedes-Benz’s return is with the support of local dealers. In supporting the automakers, the dealers create opportunities for the carmakers while providing expanded vehicle choices for auto show attendees. “It’s a classic win-win,” said Leap. “And the beneficiary of this cooperation is the consumer.”
It’s always a fun show and a great way to spend the New Year’s weekend. I’ll be at the Union-Tribune booth from 2-4 p.m. on Saturday, so stop by and say hi. More info»